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Selling by email using type I clickbaits and using email copywriting that works 


Type I and Type II clickbaits 

  • definition

  • the 3 elements to find in a "legitbait"

  • application to written texts

  • application to media content titles

The construction of the texts of emails that sell (copywriting)

  • create message to generate cash

  • typical sentence structures that work in titles and bullet points

  • title and bullet points to impact

  • errors in the construction of emails

  • Build content from a title


Informative nurturing emails

  • tell interesting things

  • no mail without angle of attack

  • elevator pitch (context, structure, reptilian brain)

  • basic writing rules: SPIG, vocabulary, end of mail links


the trio mission + DAS + Customer Service for maximum value 


  • mission and vision are 2 ignored notions with untapped impact

  • technical analysis tools of DAS (strategic business area), the most powerful and least mastered tool of strategic analysis

  • Tips and tricks for creating value with customer service

  • Typology of competitive systems: tool to determine the level of customer interaction and not waste time

  • workshop/discussion

Succeed in prospecting at trade fairs


Purpose of participating in a fair

Stand or no stand?

The stall

  • Choose BaitHook1 Style Cleaving Posts

  • What to show on your stand

Actions at the show: Marauding and waiting

  • The touch technique

  • technique for starting a discussion

  • technique to end a useless discussion

Questions to ask:

  • Questions of artificial creation of freedom

  • The role of the word “because”

  • workshop/discussion

Improving negotiation techniques with buyers 

Préparer la négociation         

  • The motivations of both parties are always more complex than it seems

  • Analysez et quantifiez le rapport de force         _cc781905-5cde-3194-bb3b -136bad5cf58d_     _cc781905-5cde-3194-bb3b-136bad5cf58d

  • Find a point of convergence

  • Why can a convergence point be refused?

Trading strategies and tactics

  • The opening offer

  • The three negotiation strategies 

  • Les tactiques de négociation         


Conduire la négociation         

  • List counterparties  

  • Proposer des contreparties          _cc781905-5cde -3194-bb3b-136bad5cf58d_

  • Do not try to counter the opposing party.           _cc781905-5cde-3194 -bb3b-136bad5cf58d_  

  • Perception biases distort the correct understanding of information

  • Repérer le mensonge dans le discours de la partie adverse         _cc781905-5cde- 3194-bb3b-136bad5cf58d_      


Negotiation techniques  

  • Power relations      

  • Handling

  • technique of touch

  • Interest and convince with stories

Project management: exploring new markets with no money and no risk


  • principle

  • reasons for GANTT failure

  • GANTT causes projects to fail



  • The principle

  • Market risk vs technical risk

  • the 4 key principles

  • work without risk: bearable loss

  • speed of execution and constructivism 

To be loved by customers





  • typology of competitive systems

  • foot-in-mouth technique

  • the 2 basic needs of customers

  • touch technique

  • workshop/discussion


Selling by touching customers' buying reflex reptilian brain 


  • The reptilian brain

  • The unique structure of discourses that affect the emotional

  • sales storytelling applications

  • the 7 main types of sales stories

  • workshop/discussion

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